Why Our Name Changed—but Our Commitment Hasn’t
Sabrinna Kozera • April 14, 2025
Why Our Name Changed—but Our Commitment Hasn’t
If you’ve been with us for a while, you probably remember us as Subie Guys. We built our reputation specializing in Subaru service—but as our clients’ needs grew, so did we. That’s why we’re now Empower Automotive.
Our new name reflects the expanded services we now provide for all makes and models, foreign and domestic. But rest assured—our ownership, our team, and our dedication to honest, high-quality work hasn’t changed a bit.
You’ll still find the same friendly faces, master-certified technicians, and our signature digital inspection reports
that help you see exactly what we see. Whether you drive a Subaru, a Chevy, or anything in between, we’re here to give you honest advice and personalized service.
Empower Automotive—still your shop, now even better.
Empower Automotive in Traverse City, MI offers expert electrical services for your vehicle. Harness our expertise to keep your car running smoothly. Schedule an appointment today!
Expert oil change services at Empower Automotive in Traverse City, MI. Trust us for reliable auto maintenance. Schedule an online appointment now!

What Is Tire Alignment? Alignment means adjusting the angles of your wheels so they meet your car maker’s specs. It’s all about how your tires hit the road — and when they’re off, small issues can lead to big problems. How Misalignment Happens Your alignment can shift over time from: • Hitting potholes or curbs • Normal wear and tear • Suspension parts wearing out Why It Matters 👉 Tire Wear Poor alignment causes uneven tire wear. That means you’ll have to replace your tires sooner — and tires aren’t cheap. 👉 Fuel Economy Misaligned tires create extra drag. Your engine works harder, and you end up spending more at the pump. 👉 Steering & Safety When your alignment is off, your car might pull to one side or feel unstable, especially at higher speeds. That can make emergency maneuvers harder and increase your stopping distance. How to Know If You Need an Alignment Watch for signs like: • Car pulls to the left or right • Crooked steering wheel when driving straight • Uneven or rapid tire wear • Steering feels loose When to Check Alignment • After hitting a big pothole or curb • When you get new tires • If you notice any of the signs above • As part of regular maintenance (we recommend once a year) Your alignment does more than keep your ride smooth — it helps you get the most from your tires, keeps you safer, and saves money in the long run. 👉 If you’re not sure about your alignment, let’s take a look. Book a free alignment check with your next service or call us today.
Discover expert brake repair and maintenance at Empower Automotive, Traverse City, MI. Your safety is our priority. Schedule an appointment now!
Discover expert suspension and steering repair at Empower Automotive in Traverse City, MI. Enhance performance & safety. Visit us today!