Why Our Name Changed—but Our Commitment Hasn’t
Sabrinna Kozera • April 14, 2025
Why Our Name Changed—but Our Commitment Hasn’t
If you’ve been with us for a while, you probably remember us as Subie Guys. We built our reputation specializing in Subaru service—but as our clients’ needs grew, so did we. That’s why we’re now Empower Automotive.
Our new name reflects the expanded services we now provide for all makes and models, foreign and domestic. But rest assured—our ownership, our team, and our dedication to honest, high-quality work hasn’t changed a bit.
You’ll still find the same friendly faces, master-certified technicians, and our signature digital inspection reports
that help you see exactly what we see. Whether you drive a Subaru, a Chevy, or anything in between, we’re here to give you honest advice and personalized service.
Empower Automotive—still your shop, now even better.
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When your car needs work, the first question is usually, “How much is this going to cost?” That makes sense. Repairs aren’t planned, and comparing prices feels like the safest move. But here’s something we see every week at our shop: the cheapest repair upfront often ends up costing more over time. Not All Repairs Are Equal Two shops can quote the same repair and be doing very different work. The difference usually comes down to: Part quality How thoroughly the issue is diagnosed Whether related components are addressed The time taken to do the job correctly A lower price often means something may have been skipped. Sometimes it’s a cheaper part. Sometimes it’s rushed labor. Sometimes it’s a guess instead of a proper diagnosis. Doing It Twice Is Where Costs Add Up We regularly see vehicles come in after a recent repair that didn’t fix the problem. The part failed early, the root issue wasn’t addressed, or another component was affected because the repair was incomplete. At that point, the cost isn’t just financial. It’s more downtime, more frustration, and another interruption to your day. Especially around here, where reliable transportation matters year-round. Why Quality Matters Modern vehicles are complex. Parts need to meet exact specifications, and repairs need to be done correctly for systems to work as intended. Using the right parts and taking the time to do the job right helps prevent repeat failures and protects the rest of the vehicle. It’s not about overdoing it. It’s about doing it once. Our Approach at Empower Automotive We focus on repairs that last. That means: Accurate diagnostics, not guesses Parts we trust and can stand behind Clear explanations of what’s urgent, what can wait, and what’s optional Helping you plan ahead instead of reacting to breakdowns We know our clients are busy, and we know how inconvenient car trouble can be, especially in Northern Michigan weather and road conditions. The Real Value A repair that costs a little more upfront but lasts longer often saves money, time, and stress in the long run. If you ever have questions about a recommendation, we’re always happy to walk you through the why. You should feel confident in the decisions you make for your vehicle.

From your first call to follow-up after your repair, here’s how we put trust into practice. Trust isn’t built with big promises. It’s built through clear communication, honest recommendations, and doing the right thing every step of the way. At Empower Automotive, our team earns trust one repair at a time by focusing on people first and cars second. It starts before you arrive. From your first phone call or online booking, our service advisors listen carefully, ask the right questions, and set clear expectations. You’ll know what your visit looks like, how we’ll communicate, and what options are available to keep your day moving. Clear inspections, no guesswork. Every vehicle receives a thorough digital inspection performed by trained technicians. We document what we see with photos and notes, so nothing is left to interpretation. Honest communication you can understand. Your digital inspection is reviewed with you in plain language. We explain what’s urgent, what can wait, and what’s simply something to plan for later. Questions are always welcome. Safety-first recommendations. If something affects safety, we make sure you understand it. If it’s not urgent, we’ll note it, explain it, and help you plan for it later. Honest guidance is how trust is built. Repairs done right. When work is approved, our technicians use quality parts and proven procedures to ensure repairs last. Before your vehicle is returned, everything is rechecked so you can drive away with confidence. Support that continues after checkout. Once you’ve picked up your vehicle, our job isn’t done. We follow up after your visit to make sure everything feels right, answer any questions that may come up, and confirm you’re comfortable with the repair. If something doesn’t seem quite right, we want to know. That’s how our team earns trust: one repair, one conversation, one decision at a time.

Every so often, a client asks if they can bring their own parts for us to install. We get why the question comes up, car repairs can feel like a big expense, and it’s natural to look for ways to save. But in most cases, using customer-supplied parts works against that goal. It creates more risk, less protection, and often a higher total cost in the long run. Here’s why we don’t recommend it, and what we do instead to protect you and your vehicle. 1. We can’t verify the quality or authenticity. There’s a huge difference between a well-made part and one that only looks good on a listing page. Online marketplaces mix genuine OEM parts, solid aftermarket options, and remanufactured components that fail quickly. Many look identical until they’re installed and give you trouble on the road. When we source a part, we know exactly where it’s coming from, what standards it meets, and how it performs in real-world conditions. 2. There’s no warranty protection for you. If you bring your own part and it fails, we can’t warranty it. That means if the part doesn’t work, arrives defective, or fails in a week, you’re responsible for the cost of replacing it again. When we supply the part, everything is covered under one warranty.
One call. One fix. One source of accountability. That’s how it should be. 3. The chance of failure is much higher. Parts vary by trim level, production date, engine type, and sometimes even mid-year revisions. We see it all the time: parts ordered online that almost fit, don’t fit at all, or work for a short period before causing bigger issues. If a supplied part doesn’t fit, the car can’t be put back together until the correct one arrives, which leads to downtime and extra cost. It’s not a position we want any client to be in. What we recommend instead If cost is the concern, talk to us. We’re always happy to walk you through options, explain different part levels, and help you choose the best combination of safety, longevity, and value for your budget. Our goal is simple:
We want your repair to last, and we want you protected.
Cutting corners on parts works against both. If you ever have questions about part quality, pricing, or what we use in your vehicle, just ask. We’ll explain everything openly so you can feel confident in every decision.
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1. Low Tread Depth If your tread looks worn down, your tires may not grip the road properly. An easy test: place a penny in the tread with Lincoln’s head upside down. If you can see the top of his head, your tread is too low... It's time to replace. 2. Uneven Wear Patterns Bald spots, edges that wear faster than the middle, or a “cupped” pattern can all indicate alignment or suspension issues. Not only do you need new tires, but you’ll also want us to check what’s causing the uneven wear. 3. Cracks, Bulges, or Blisters If you see cracks in the sidewall, bulges, or bubbles, it’s a serious red flag. These weak spots can lead to blowouts, especially at highway speeds. 4. Excessive Vibration Some vibration is normal, but if your steering wheel shakes more than usual, your tires may be worn or damaged. It could also signal an issue with your alignment or suspension that should be checked right away. 5. Age of the Tires Even if your tread looks fine, tires naturally degrade over time. Most manufacturers recommend replacement every six years, no matter the mileage, to ensure safety. Empower Automotive: Your Tire Experts in Traverse City At Empower Automotive, we don’t just sell you tires, we help you choose the right ones for your vehicle and driving needs. From daily commuting to long Michigan road trips, we’ll make sure you get the best traction, performance, and value. Plus, we can align your wheels and check your brakes at the same time to keep everything rolling smoothly. Schedule your tire check today We’ll let you know exactly where your tires stand and help you plan for replacement before it becomes a bigger (and more expensive) problem.
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